The Star

A landmark mixed-use development in Frisco, Texas—and the world headquarters of the Dallas Cowboys.

Situated on 91 acres of land, The Star is a $2-billion, mixed-use development in Frisco, Texas and is a unique partnership between the Dallas Cowboys, the City of Frisco and Frisco Independent School District.

The project features over 1.5 million sq. ft. of office space; 225,000 sq. ft. of retail space including 23 restaurants and bars; a 12,000-seat, multi-use event center which expands to 22,000 seats for music events; a 300-key Omni Hotel with 15,000 sq. ft. of event space; a 170-key luxury apartment living center; and a 300,000 sq. ft. MOB component providing world-class sports medicine and research facilities.

Lincoln was selected to master plan, develop, manage and lease the project. The mixed-use development opened in 2015 and has multiple expansion phases in progress.


Frisco, TX

Product Type

Event Center


Medical Office









Master Planning

Property Management

Building Size
91 Acres
400,000 RSF Multi-Tenant Office - One Cowboys Way
325,000 RSF Multi-Tenant Office - Seventeen Cowboys Way
500,000 RSF Single Tenant Office - TIAA
350,000 RSF Single Tenant Office - Keurig Dr. Pepper
300,000 RSF Ambulatory Surgery Center
225,000 SF Retail
60,000 SF ‘Cowboy Fit’ Facility
22,000-seat Event Center
300-key Omni Hotel
170-key Luxury Apartments

Explore more projects